International Design in Government Conference

Lord Maude was the keynote speaker at the International Design in Government Conference in Rotterdam last November. The event brought together the leading figures from around the world to discuss service design, user centred design and inclusive design within digital government. 

Francis’ keynote titled ‘Designing Digital to meet User Needs’ reviewed the groundbreaking work the Government Digital Service undertook when designing GOV.uk. Its relentless focus on citizen need drove radical process redesign that massively increased user satisfaction.  

Francis’s presentation was followed by a short Q&A. One of the audience raised the question ‘what was the largest obstacle to changing the mindset of government?’. In response Francis replied ‘a crisis always helps in changing the mindset from the centre’. 

Francis Maude and Simone Finn set up FMA on leaving Government in 2016, to work with governments around the world and to help them with the implementation of challenging reform. FMA is a team of experienced practitioners who work with governments on how to implement efficiency reforms, save money and deliver good outcomes for their citizens.

They lead a team with deep experience in government, who understand that deciding what to do is only 10% of the challenge; 90% is in the execution.

Watch Francis’s keynote speech here.